INSPIRATION: a modern take on NZ’s heritage brand, Whittaker’s integrating the idea of “a family having a fun time”

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DESIGN: inspired by the chocolate bar blocks and grids, modularity in the fit-out, representation of how the brand was built by Whittaker’s family throughout the generations.

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PALETTE: white (creating emphasis on the product instead of the architecture); gold, black (representation of the status of the brand); pastel (blue, pink, yellow) invoking “affection” and “friendliness” in the space.

 

MOOD: fun, playful, affection